Recently I had an author contact me and request that I read and review his book. While it is not a typical type of book that I do read and review, I agreed. As much as I personally “don’t like sales,” it’s become very clear to me in my normal walk of life, that we are all salespeople. Writers and speakers have to sell themselves, their books and their platforms, in order to get paid. Business owners have to sell why their business should be used. Job applicants have to sell themselves and their skills to get a job. Even ministry leaders have to sell their ministry to get people to serve with and support them. The list could go on and on.
Go Out and Sell Something!: The Recession-Proof Guide to a Successful Sales Career, by Rollis Fontenot III, is obviously a book about making a career in sales. I’ve read other sales books before and was really hoping this wasn’t just more of the same – and it wasn’t. I was actually pleased at the content of this book. Yes, Fontenot covered sales strategy, but that was only a small part of the book. It simply didn’t read or feel like a “sales” book. It actually seemed to be more about customer service and personal development. He spoke of the importance of listening to the customer/client, problem solving, and personal finance (even quoting Dave Ramsey greatly). He also points the reader to other great resource material, even the Bible.
This book is an easy read and I’m certain that sales professionals will like it. I’m also certain that others who realize that like it or not, in life they’re selling, will like it too.